BUS 514 - Marketing Management

Credits: 3

In addition to a textbook, this course uses cases and readings to develop a systematic understanding of marketing concepts, including customer value, market segmentation, market selection, product development, pricing, marketing communications, selling, distribution, and customer relationship management. Our primary focus will be developing managerial skills, with a strong bias toward evidence-based analysis, decision, and action planning.

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BUS 514 - Marketing Management