Oct 09, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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COMM 320 - Principles & Techniques of PR Writing

Credits: 3

This course will cover basic theories and practices in public relations as a communications tool of business, government, religious and non-profit corporations. After a theoretical baseline is gained, attention will be given to writing for public relations, copy dissemination, media use and media network design. Techniques covered will range across internal and external media, print, and web/social media platforms.
Prerequisite: ENG 101  and ENG 102 
Offered: On demand


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