Oct 08, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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SPM 405 - Sport Sales & Revenue Generation Principles

Credits: 3

This course provides a foundation in the principles and significance of sales and revenue generation in the business of sport through a mix of theoretical fundamentals and practical application. Pertinent concepts related to sponsorship, licensing, sales force management, consumer incentives, and customer service will be included.
Prerequisite: SPM 150  or prior approval by program coordinator
Offered: Fall


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