Oct 09, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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MIS 380 - Social Media Management

Credits: 3

This course focuses on social media within the context of digital communication. Students will be introduced to the social media marketplace and its role in modern organizations. Topics include online marketing, analysis of social media marketing campaigns, customer service and retention, public relations and the ethical use of social media.
Prerequisite: Sophomore standing
Offered: Spring online odd-numbered years


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